Showing posts with label Audience. Show all posts
Showing posts with label Audience. Show all posts

Wednesday, 17 April 2013

Eric McLuhan on The New Culture

By John D. O’Brien, S.J.

ericmcluhan.com

Part I

Last year I had the pleasure of meeting Eric McLuhan, son of the Canadian media theorist Marshall McLuhan, and a communications scholar in his own right. Eric has been continuing his father's line of reflection and insight since the 1970s and has authored or co-authored some half-dozen books. He gave me a helpful recommendation for my thesis, a work by Swiss philosopher Max Picard on silence that transformed my outlook on human communication.

McLuhan and I later corresponded on a few questions concerning the new digital technology that is becoming pervasive today. In the course of this exchange, he told me that in recent years, he had delivered three talks in Rome on the subject, which remain, to my knowledge, unpublished. The first talk was to a group of university rectors at the Lateran University in 2009, in which he discussed certain pressures that contemporary students face. He made main eight points, all sharing a certain similarity, but together constituting a typically “McLuhanesque” reflection – original, sometimes counter-intuitive, but always illuminating. His main points were as follows, in his words, with my own modest and querulous commentary.